Escarlata Studio
Clear thinking on brand, design and technology to help your business grow online. What we learn building websites and stores, no filler.
FEATURED Which ecommerce platform should you choose in 2026?
Shopify, WooCommerce, Magento... Before you compare features, there are a few questions about your business that narrow the list on their own. Here are the criteria that actually matter when choosing an ecommerce platform.
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How Much Online Store Performance Really Matters
A tenth of a second moved retail conversion by 8.4% across 20 million sessions. A complete guide to online store performance: what Google measures with Core Web Vitals, why your Lighthouse score misleads you, and what to fix first.
Shopify vs WooCommerce: Which Platform Should You Choose for Your Online Store?
WooCommerce is free and Shopify starts at $25 a month, but that comparison is misleading. Real costs, transaction fees, maintenance, traffic spikes and the documented limits of each platform, with verified numbers, so you can choose with your eyes open.
How to Optimize the Shopping Cart on Your Online Store
Seven out of ten carts get abandoned, and a good share of the damage happens on the cart page itself. A guide to optimizing your online store's shopping cart, with verified research from Baymard Institute.
How to Improve Your Online Store's Conversion Rate
Out of every hundred people who visit your store, about two buy. This is the complete guide to improving your online store's conversion rate: hidden costs, speed, checkout, site search and trust, with verified data from Baymard, Google and the NRF.
Five free apps every Shopify store should have
The App Store has thousands of apps, and most stores end up with a stack of third-party ones that slow them down. These five free apps are made by Shopify itself, which is the whole point.
The benefits of selling online
More customers shop online every year, and ecommerce keeps taking a bigger share of retail. Here's why an online store is no longer optional for your business.
Do you still need a website in 2026?
Social media isn't yours. Your website is. Here's why owning your own site is still one of the most profitable decisions for your brand in 2026.